CLIENT

San Antonio Federal Credit Union (SACU)

THE CHALLENGE

SACU needed to advertise their status as the official credit union of the Spurs for the 2008-2009 season. They required an entire campaign, inclusive of television commercials, radio spots, posters, and billboards. Additionally, they needed a video spot that would be shown at every home game on the large Lighthouse screen at the AT&T Center, which needed to hold its own in a crowded, noisy auditorium.

THE SOLUTION

We collaborated with the SACU marketing team and spent a lot of time discussing what their specific objectives were. Armed with these goals in mind & also having been provided several great ideas from the client, our internal team then met with our amazing video artists and we spent an afternoon brainstorming. The synergy was amazing. One great idea spawned another and yet another and together after a couple of days, we had several excellent ideas to choose from – any of which we would have been proud of. But at the end of the day, the client chose the gorgeous black, white and red concept provided by James Armstrong that you see here. James, you rock! We believe we have an award winner. We couldn’t be happier with the results and the client was ecstatic as well. This concept is simple but simultaneously elegant and powerful. The design also lends itself beautifully to virtually any media, so is the perfect benchmark for every facet of the campaign. We are very proud to have been a part of this project and are looking forward to seeing this year’s SACU & Spurs campaign “on the air”. :)